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Bronner’s support, and their recognition of our voice and leadership in the psychedelic advocacy movement.”ĭr. “It’s imperative that as interest in psychedelic medicine grows outside indigenous cultures, that Indigenous Peoples’ sovereignty and cultural history be respected, not exploited, as psychedelic plant therapies become more mainstream. “Our work focuses on promoting health and wellness and revitalizing native cultures by preserving the traditions and protecting the sustainability of peyote for generations to come,” said Sandor Iron Rope, President of the Native American Church of South Dakota, and board member of the Indigenous Peyote Conservation Initiative.
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Bronner’s is committed to an approach that honors, respects, and protects the cultural sovereignty of Indigenous Peoples. Bronner’s Heal Soul campaign recognizes the longstanding history and culture of Indigenous Peoples who have, for millennia, practiced sacred healing and traditional rites with use of psychedelic plant medicines. These include the integration of psychedelic-assisted therapy into Western medicine, efforts to decriminalize safe individual use of plant medicines, and protections for sovereignty of use and cultivation among Indigenous Peoples.Įven as modern Western medicine integrates the healing potential of psychedelic-assisted therapy, Dr. The current landscape of advocacy in support of psychedelic medicine is composed of diverse policy and political strategies. Bronner’s Heal Soul campaign builds upon the company’s track record of more than two decades of advocacy and financial support of drug policy reform, including legalization of hemp farming in the US, ending cannabis prohibition, advancement of FDA approved clinical trials for MDMA and psilocybin-assisted therapy, and psilocybin decriminalization in Denver, CO, to name a few. Bronner’s Commitment to Psychedelic Advocacyĭr. “Our Heal Soul message and campaign is about mainstreaming this conversation in a rational and compassionate way, to help enable access to these life-saving therapies as soon as possible with the goal of evaporating the misguided stigma that these medicines face.”ĭr. “Used in the right settings, in combination with good diet, fitness, and other healthy lifestyle choices, psychedelic-assisted therapies and medicines offer dramatic healing for many people suffering from depression, end-of-life anxiety, PTSD, and other mental health conditions,” said Michael Bronner, President of Dr. Canada recently approved psilocybin-therapy for people who are terminally ill and grappling with severe end-of-life anxiety. Breakthrough status means that the FDA considers that these therapies may demonstrate substantial improvement over other available options and prioritizes review of safety and efficacy studies in clinical trials accordingly. In 20, the Food and Drug Administration (FDA) granted “breakthrough status” for MDMA-assisted therapy for treatment-resistant PTSD, and psilocybin-assisted therapy for treatment-resistant depression, respectively. Psychedelic-assisted therapy has shown great promise in clinical trials at John Hopkins, NYU, UCLA and elsewhere for treating severe psychological disorders. “Our family is no stranger to severe depression and anxiety, and I’ve personally experienced the deep healing that these medicines can provide.” Psychedelic-assisted therapy is life-saving medicine that the world needs now, especially highly traumatized populations like veterans, first responders and marginalized communities generally,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. “Our world is grappling with epidemics of depression, anxiety, PTSD, and addiction that modern pharmaceutical approaches often fail to adequately address. To read the “Heal Soul!” label in its entirety, please visit. The label aims to educate the public about these life-saving therapies and medicines, and the advocacy organizations and ballot initiatives that are advancing this work. Castile Liquid Soaps now available nationwide. The company has donated over $3 million this year to support these efforts and created a special limited edition “Heal Soul!” label on its 32oz. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, has launched its Heal Soul campaign to support public education efforts, advocacy organizations, and political campaigns around the country working to mainstream psychedelic-assisted therapy and medicines to treat depression, PTSD, addiction, and end-of-life anxiety. Bronner’s Donates Over $3 Million to Psychedelic Therapy Efforts in 2020 “Heal Soul!” Labels Adorn 3 Million 32 oz. Bronner’s Launches Heal Soul Campaign in Support of Psychedelic-Assisted Therapy and Medicineĭr.